Client Background:
Slang.ai is a voice AI solution designed for restaurants, acting as a digital phone concierge. It answers calls 24/7, takes reservations, manages customer inquiries, and improves caller satisfaction. The system is quick to set up, customizable, and integrates seamlessly with staff workflows. By handling a variety of tasks autonomously, Slang.ai reduces the need for human intervention, increases reservations, and enhances efficiency. The platform also offers real-time analytics to monitor performance, saving time and improving customer experience.

Website:
https://www.slang.ai/

Challenge:
Slang.ai needed a cohesive brand identity and a website that effectively communicated their innovative solution and its benefits to potential clients and investors. The challenge was to create a visually appealing and informative website that highlighted Slang.ai’s unique features and advantages, ultimately supporting their fundraising and market expansion goals.

Solution:
As a web designer and brand strategist, I developed and implemented a comprehensive strategy for Slang.ai:

Brand Uplift:

• Conducted brand analysis to understand Slang.ai’s core values, target audience, and unique selling points.

• Developed a refreshed brand identity, including a new logo, color scheme, typography, and brand guidelines to ensure consistency across all marketing materials.

Website Development:

• Webflow Build: Designed and built a responsive, user-friendly website using Webflow, ensuring a seamless and engaging user experience across all devices.

• Content Strategy: Crafted compelling copy that effectively communicated Slang.ai’s benefits, features, and value proposition to potential clients and investors.

• Visual Design: Created visually appealing graphics and interactive elements to enhance user engagement and convey the innovative nature of Slang.ai’s solution.

• SEO Optimization: Implemented SEO best practices to improve search engine rankings and drive organic traffic to the website.

Integration and Customization:

• Ensured seamless integration of the website with Slang.ai’s existing tools and workflows.

• Customized the website to reflect Slang.ai’s brand personality, emphasizing their commitment to improving the restaurant industry through advanced AI technology.

Results:

• Successful Fundraising: Following the brand uplift and website launch, Slang.ai successfully raised a $20M Series A, significantly boosting their growth and market presence.

• Enhanced Online Presence: The new website increased user engagement, with a 60% increase in average session duration and a 45% reduction in bounce rate.

• Improved Brand Perception: The cohesive brand identity and professional website enhanced Slang.ai’s credibility and appeal to both clients and investors.

• Increased Inquiries: There was a 50% increase in inbound inquiries from restaurants interested in implementing Slang.ai’s voice AI solution.

Testimonial:
"Having Carl is an absolute pleasure. The brand uplift and new website exceeded our expectations and played a crucial role in our successful $20M Series A fundraising. The fresh, professional look and feel of our online presence have significantly improved our market positioning. We're thrilled with the results and grateful for Carl's expertise and dedication."

• Alex Sambvani, Co-founder at Slang.ai

This case study demonstrates how a strategic brand uplift and website redesign significantly enhanced Slang.ai’s market position, supported their successful fundraising efforts, and increased client engagement and inquiries.