Client Background:
Half Time began in 2002 as a family business in Poughkeepsie, NY, offering 600 unique beers. They quickly expanded their reach through direct-to-consumer online shipping, catering to craft beer enthusiasts nationwide. By 2011, a second location in Mamaroneck, NY, increased their offerings to nearly 5,000 brews. Half Time is known for its community-focused retail stores, engaging festivals, and pioneering virtual beer events. Their mission is to provide a comprehensive “beervana” experience both online and in-store.

Website:
https://halftimebeverage.com

Challenge:
Half Time wanted to increase its online presence and engagement on social media platforms, particularly Instagram and Facebook. The challenge was to create a cohesive and compelling social media strategy that would attract and engage followers, while showcasing Half Time’s extensive craft beer offerings and community-focused events.

Solution:
As a Social Media Manager and Graphic Designer, I implemented a comprehensive strategy to boost Half Time's social media presence:

Social Media Strategy Development:

• Conducted a thorough analysis of Half Time’s current social media presence and identified key areas for improvement.

• Developed a content calendar that included a mix of promotional posts, educational content, user-generated content, and community engagement posts.

Content Creation and Curation:

• Designed visually appealing graphics and engaging videos that showcased Half Time’s products, events, and community involvement.

• Created compelling captions and posts that reflected Half Time’s brand voice and encouraged interaction from followers.

Community Engagement:

• Actively engaged with followers by responding to comments, messages, and mentions in a timely manner.

• Encouraged user-generated content by creating campaigns and contests that involved Half Time’s followers.

Influencer Collaborations:

• Partnered with craft beer influencers and bloggers to reach a broader audience and increase brand visibility.

• Coordinated giveaways and promotions with influencers to boost engagement and attract new followers.

Analytics and Optimization:

• Regularly monitored social media analytics to track the performance of posts and campaigns.

• Adjusted the strategy based on data insights to ensure continuous growth and engagement.

Results:

• Instagram Growth: Increased followers from 6,700 to 18,000.

• Facebook Growth: Increased followers from 4,230 to 9,000.

• Enhanced Engagement: Improved engagement metrics, including likes, comments, and shares, indicating a more active and involved community.

• Increased Website Traffic: Drove significant traffic to Half Time’s website through strategically placed links and call-to-action posts on social media.

Testimonial:
"Thanks to Carl, our social media presence has skyrocketed. We’ve seen our Instagram and Facebook followers more than double, which has directly boosted our in-store and online traffic. The creativity and dedication brought to our social media strategy have made a significant difference. Our events and promotions now get the attention they deserve, and our community engagement has never been higher."

• Alan Daniels, CEO at Half Time

This case study demonstrates how I collaborated with Half Time to enhance their social media presence, effectively engaging their audience and significantly growing their follower base on Instagram and Facebook.